|One of the most important conditions to provide your site popularity is easily memorizing URL that user should type to get to your site. There are not so many people who can remember something like "www.other_domain.com/user_name/site/".
Much easier to remember a short address where the firm name is mentioned. For example the most popular standard for sites of different companies name is the name like "http://www.company_name.com". You certainly saw it visiting other sites in Internet.
The Sofint company can help you to find a good domain name, check if this name is free and help you to register it. If the domain name is free we recommend you to register it as fast as it's possible else someone can register it before you.